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Case study
THE ROOST

Scaling a curated home furnishing marketplace with operational consistency.

The Roost is a curated home furnishing marketplace connecting customers with quality brands across home and lifestyle categories. As the business grew, the operational demands of managing a multi-supplier environment manually were limiting their ability to scale.

100+
Brands onboarded and growing
22% to 2.7%
Return rate reduction
Curated
Home and lifestyle marketplace
The challenge

Manual processes limiting growth at every layer.

Manual supplier onboarding and inventory updates created delays and inconsistencies across the catalogue.

Frequent stock mismatches led to fulfilment errors and unnecessary customer service workload.

Limited automation made it difficult to scale the supplier network efficiently.

The business required a seamless vendor experience to maintain catalogue accuracy and onboarding speed.

The solution

Fully automated, multi-channel marketplace infrastructure.

API-driven automation for stock updates, order processing, and fulfilment
Real-time inventory synchronisation across all suppliers to reduce overselling and manual checks
Streamlined vendor onboarding supported by Esetrix Commerce and Vendor Management modules
A unified seller portal enabling vendors to manage catalogue, orders, and pricing effortlessly
Multi-channel integrations including Shopify, WooCommerce, Wix, and Square, allowing The Roost to scale without altering their existing sales stack
The impact

Operational consistency that enables confident growth.

Major time savings across operations due to automation of previously manual processes.

Stronger supplier engagement enabling faster catalogue expansion across key home and lifestyle categories.

A scalable marketplace framework now positioned for national and future international growth.

As The Roost continues to grow, we see Esetrix as central to scaling our curated marketplace. The automation, integrations, and supplier tools give us the operational consistency we need to expand with confidence. We're just getting started and excited for what's ahead.
Will Plowden
Founder, The Roost

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