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Case study
POPAT STORE

From launch to niche market leader in six months.

Popat Store is a curated multi-vendor marketplace that was struggling with the manual processes and integration complexity that come with scaling a supplier network. They needed infrastructure that could automate operations and let the team focus on growth.

6 months
To niche market leader
Fully automated
Day-to-day operations
Multi-vendor
Scalable marketplace engine
The challenge

Manual processes and integration complexity blocking scale.

Managing vendor operations created overwhelming manual processes during peak periods.

Coordinating order routing and shipping logistics across multiple suppliers lacked consistency.

Difficulty integrating diverse ecommerce systems and supplier feeds slowed expansion.

Manual catalogue updates limited the speed at which new products could be added.

Lack of automation restricted their ability to scale their curated marketplace vision.

The solution

A fully automated multi-vendor technology stack.

Automated vendor onboarding and catalogue management to accelerate supplier activation
Real-time inventory synchronisation across all participating suppliers
API-driven order routing for efficient, multi-supplier fulfilment
Unified dashboard providing visibility into orders, catalogue changes, and supplier performance
Seamless integration with ecommerce platforms including Shopify, WooCommerce, Wix, and Square
Full automation of day-to-day marketplace operations, enabling the team to focus on growth
The impact

Market leadership through operational automation.

Automation freed up internal resources to focus on vendor relationships and customer acquisition.

Streamlined day-to-day operations with significantly less manual workload.

Faster onboarding of suppliers enabling continuous curated marketplace expansion.

A stable, scalable marketplace engine capable of supporting long-term multi-vendor growth.

Enhanced customer experience through more accurate inventory, faster fulfilment, and fewer errors.

Esetrix gave us a marketplace engine capable of handling our entire multi-vendor operation. The automation streamlined onboarding, simplified order flows, and gave us full visibility across products and suppliers. This has allowed us to focus on what matters most: growing our vendor network and delivering a stronger experience for our customers.
Sunil Popat
Director, Popat Store

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