Case study

IN THE STYLE

£20 million in stock added in three weeks. Hundreds of suppliers onboarding monthly.

In The Style is one of the UK's most recognised fashion brands, known for influencer collaborations and rapid product drops. As they expanded into a multi-vendor marketplace model, the operational demands of integrating fast-moving fashion catalogues from multiple brands required infrastructure that could match the pace.

£20M+

Stock added in 3 weeks

100s

Suppliers onboarding monthly

Fashion

Multi-brand marketplace

The challenge

Rapid-cycle fashion demands infrastructure that moves at the same speed.

Integrating fast-moving fashion catalogues from multiple brands without adding manual workload.

Communicating order details to vendors quickly and without intermediaries.

Managing high-volume catalogue updates during frequent product drops.

Scaling a curated marketplace without compromising efficiency or brand quality.

Maintaining sustainability principles while working with multiple third-party suppliers.

The solution

Fully automated multi-vendor commerce infrastructure built for rapid-cycle fashion.

Automated catalogue integration enabling bulk upload and continuous syncing across 100+ brands

Real-time inventory synchronisation to support high stock turnover and limited-edition drops

Order routing automation enabling D2C fulfilment directly from brand partners

Full operational visibility via Esetrix analytics, monitoring orders, deliveries, and supplier performance in real time

Multi-store and multi-channel readiness including Shopify, WooCommerce, Wix, and Square for long-term expansion

The impact

Marketplace scale at the pace fashion demands.

Streamlined marketplace operations with significant reduction in manual workload.

D2C fulfilment reduced operational costs and improved order accuracy.

Faster expansion of brand and influencer collaborations across key fashion categories.

Strong alignment with sustainable, small-batch, and responsible fashion partners.

“Esetrix has streamlined how we integrate and manage multiple fashion brands, enabling us to scale our marketplace without increasing operational overhead. Our entire backend is more automated, accurate, and scalable, giving us confidence as we expand our partner network.”

James Cowley

Head of E-Commerce, In The Style

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