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Case study
BUYTOGIVE

One million products. Six weeks. A marketplace built on purpose.

BuyToGive is a purpose-driven marketplace designed to make everyday shopping meaningful. Their model allows shoppers to support charitable causes by buying from curated brands, retailers, and distributors that align with their values. Every order contributes towards fundraising, enabling conscious consumers to create real social impact without changing their buying habits.

1,000,000+
Products onboarded in 6 weeks
100+
UK-based brands and retailers
Purpose-driven
Charity-aligned marketplace
The challenge

Building a high-volume, high-impact marketplace without overwhelming operations.

Launching a high-volume marketplace without overwhelming operational teams.

Onboarding retailers and brands efficiently while maintaining product and charity alignment.

Managing catalogues, stock updates, and order flows across multiple suppliers.

Ensuring the platform was robust enough to support rapid growth and future fundraising innovation.

Needing a technology partner aligned not only with commercial scalability but also with their social mission.

The solution

Complete white-label marketplace infrastructure designed for rapid scaling.

Full multi-vendor marketplace technology powering product, inventory, order, and payment automation
Streamlined onboarding flows enabling fast, frictionless activation of new suppliers and charities
Real-time catalogue and inventory synchronisation across hundreds of brands and retailers
Automated D2C fulfilment workflows ensuring accuracy, transparency, and buyer trust
Robust architecture capable of supporting high SKU volumes and complex partner relationships
Dedicated support and ongoing optimisation aligned with BuyToGive's growth and fundraising vision
The impact

One of the most innovative charity-aligned marketplaces in the UK.

A scalable, fully automated marketplace capable of supporting long-term fundraising innovation.

Significant operational time savings through automated catalogue, order, and supplier workflows.

Stronger vendor engagement driven by an easy-to-use seller portal and automated systems.

The ability to focus on their mission of compassionate commerce rather than backend complexity.

BuyToGive is now positioned as one of the most innovative charity-aligned marketplaces in the UK, with strong foundations for future national and international expansion.

Choosing Esetrix to power our marketplace has been one of the most impactful decisions we have made. What truly sets Esetrix apart is their commitment to partnership and their focus on doing things properly, not just quickly. We value the relationship enormously and look forward to continuing to build and scale our marketplace together.
Kevin Turner
Founder & CEO, BuyToGive

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