B2B Customers

Distributors, importers, and brands launching B2B marketplaces with Esetrix.

Established UK trade businesses are digitising their commercial networks with Esetrix. These organisations span wholesale, distribution, and import, and each has launched a fully operational B2B marketplace that connects their product catalogue to a reseller network through automated infrastructure. Manual processes replaced with real-time synchronisation, automated order routing, and governed fulfilment.

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Trusted by leading marketplace operators

The B2B marketplace model

Trade businesses become marketplace operators. Retailers become connected sellers.

Each of these organisations operates a B2B marketplace where their product catalogue is made available to a network of approved resellers. Retailers connect their sales channels (Shopify, eBay, Amazon, WooCommerce, and more), list products on their own storefronts, and sell to end consumers. The supplier handles fulfilment, while Esetrix governs the entire infrastructure layer between them.

Product data, inventory levels, pricing, orders, payments, and shipping updates all flow through Esetrix in real time. No spreadsheets. No manual stock checks. No fulfilment delays caused by disconnected systems.

Customer profiles

Three live B2B marketplaces. Three different trade models. One infrastructure.

From giftware importers and distributors to specialist wholesalers, each organisation brought decades of trade expertise and a clear commercial vision for digital B2B. Esetrix provided the marketplace infrastructure to make it operational.

Something Different Connect

Giftware Importer & Distributor

B2B DROPSHIP

Something Different is a leading UK giftware importer and distributor founded in 1999. Starting as a market stall operation specialising in giftware, the business grew into a major trade supplier with international sourcing across its product range. Their dropship platform, Something Different Connect, enables retailers to sell over 2,000 exclusively designed giftware products without holding stock. Esetrix powers the entire B2B marketplace infrastructure behind Connect, automating product listings, stock synchronisation, pricing, and order fulfilment across multiple sales channels.

2,000+

Dropship Products

25+

Years in Trade

Sales Channels

What Esetrix powers

Automated product listing and catalogue synchronisation across Shopify, eBay, Amazon, WooCommerce, EKM, and TikTok Shop

Real-time inventory synchronisation between wholesale stock management and the dropship channel

Automated order routing, payment processing, and same-day dispatch fulfilment

White-labelled seller portal for retailer onboarding, account management, and performance tracking

Profit margin calculation tools and channel-specific pricing governance

Visit SD Connect

DK Wholesale

Wholesale Distributor

B2B DROPSHIP

DK Wholesale is a Manchester-based distributor with over 40 years of experience supplying watches, clocks, and domestic appliances to UK retailers. Their dropship platform, DK Connect, allows resellers to access over 2,000 products for dropshipping. Esetrix provides the B2B marketplace infrastructure that connects DK's warehouse and stock systems to their seller network, managing listings, orders, and fulfilment automatically.

2,000+

Dropship Products

40+

Years in Industry

Next Day

UK Shipping

What Esetrix powers

Seller storefront integration with Shopify and eBay for automated product management

Centralised inventory management connecting the Manchester warehouse to all connected sellers

Automated order fulfilment pipeline from seller checkout through warehouse pick, pack, and dispatch

B2B account management with wholesale pricing tiers and minimum order controls

Real-time stock level broadcasting to prevent overselling across the reseller network

Visit DK Wholesale

Widdop and Co.

Importer, Distributor & Brand Owner

B2B DROPSHIP

Widdop and Co. is the UK's leading gifts and home decor supplier, operating since 1883. Now in its fifth generation, Widdop is an importer, distributor, and brand owner with over 30 registered brands, UK and Asian design teams, and sourcing relationships with 150+ factories worldwide. They serve over 3,500 independent retailers through field-based territory managers and national account teams. Their dropship platform, Widdop Dropship, gives online retailers access to over 4,000 products from 30+ UK-designed brands. Esetrix powers the entire marketplace infrastructure connecting Widdop's extensive product catalogue to their growing network of online sellers.

4,000+

Dropship Products

140+

Years of Heritage

30+

UK-Designed Brands

What Esetrix powers

Full catalogue automation across 30+ registered brands with product data, imagery, and pricing synchronisation

Multi-channel seller integration enabling retailers to list and manage Widdop products from a single dashboard

Automated stock depth management and allocation across the dropship channel

Seller onboarding workflows with account verification, payment setup, and channel connection

Order routing and fulfilment automation from Widdop's warehouse network to end customers

Visit Widdop Dropship

Common infrastructure

What every B2B marketplace on Esetrix shares.

Regardless of industry or catalogue size, every B2B marketplace deployment on Esetrix operates on the same governed infrastructure layer. The commercial model is configured to each organisation. The underlying capabilities are shared.

Catalogue synchronisation

Product data, images, pricing, and variants automatically synchronised between the wholesaler's stock management system and all connected seller channels. Updates propagate in real time.

Automated order routing

When a reseller makes a sale, the order flows automatically from their sales channel through Esetrix to the wholesaler's fulfilment system. No manual re-entry. No delays.

Payment settlement

Automated payment capture at the point of order. Sellers pay wholesale price, the margin is theirs. Settlement, invoicing, and reconciliation are handled within the platform.

Inventory governance

Stock levels are broadcast to all connected sellers in real time. When stock runs low or sells out, listings are updated automatically. Overselling is eliminated at the infrastructure level.

Seller onboarding

Structured registration, account verification, payment setup, and sales channel connection. New sellers go from sign-up to live listings through a governed workflow, not a spreadsheet exchange.

Performance visibility

Unified reporting across seller activity, order volumes, fulfilment metrics, and revenue. The marketplace operator has full commercial visibility across the entire network from a single dashboard.

Client perspective

"By harnessing connected infrastructure, our business can efficiently meet customer demand, scale operations, and adapt to a rapidly evolving ecommerce environment."

Jane Wallace-Jones

CEO, Something Different Wholesale

Ready to launch your B2B marketplace?

A 30-minute conversation with a senior member of the Esetrix team about your B2B marketplace opportunity. Operational in 6 to 8 weeks. Proven since 2019.

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